Serpstat vs TheTool in February 2026

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Serpstat

SEO Software

4.6 738 user ratings

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

TheTool

SEO Software

4 6 user ratings

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Featured

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Semrush

SEO Software

4.5 4,438 user ratings

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Overview

Description	A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine the value of keywords, checks your webpage relevance and suggests long tail keywords to ensure the growth of organic traffic on your website. Serpstat’s content marketing ideation feature helps you to discover and create unique content. Read more	TheTool.io is an execution based mobile ASO (App Store Optimization) tool that offers an individual with an ample amount of data, insights and multiple tools to improve the visibility of one's mobile apps. The application allows to spot, optimize and use the most searched keywords on the app stores, which helps to improve listing and ranking in the search results. Similar to web SEO, this software also provides timely recommendations of most relevant and industry-specific keywords. With the Top Charts module, users can track and monitor app store rankings of their apps. Better positioning of keywords helps to increase the conversion rate and eventually results in more downloads. TheTool.io provides accurate keywords for the App Store and Play Store in around 93 countries. This is extremely beneficial for the start-ups which have to operate in strict budget constraints as the initial push to generate sufficient downloads can be achieved with proper keyword implementation. The more downloads a company gets, the more its business grows and TheTool.io can help in achieving that feat. Read more	With Semrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long-tail keywords. Read more
Pricing Options	Free Trial Not Available Starts at $55.00.	Free Trial Available Offers Custom plan.	Free Trial Not Available Starts at $108.33.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 90% Momentum 65% Popularity 82%	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 67% Momentum 62% Popularity 78%	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 100% Momentum 72% Popularity 97%
SaaSworthy Awards	# 15 Fastest Growing # 6 Most Popular	Not Available	# 1 Most Worthy # 2 Fastest Growing

Features

Total Features	10 Features	11 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 7 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 8 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auditing Evaluating the search engine friendliness of your website with the use of a number of tools Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions Content Management Helps you to create and customize your contents to make user and SEO friendly Dashboard A digital insight of reports and other workings on a single screen Google Analytics Integration Helps you to track and understand your website's traffic Keyword Tracking Tracks the most-often searched keywords according to your website Link Management A simple and accessible system to manage links for creative purposes Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop Rank Tracking A tool designed to track rankings of your website for multiple keywords Revenue Management Professional management of your revenue to ensure growth of your business User Management Managing access of multiple users so that work can be integrated and collaborated + 9 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	4.6/5 738 user ratings	4/5 6 user ratings	4.5/5 4,438 user ratings
Rating Distribution	Excellent 69.8% Very Good 24.9% Average 3.4% Poor 0.4% Terrible 1.5%	Excellent 33.3% Very Good 50% Average 0% Poor 16.7% Terrible 0%	Excellent 65.7% Very Good 24.7% Average 5.7% Poor 0.6% Terrible 3.3%
User Sentiments	Affordable Pricing, Comprehensive SEO Tools, Extensive Keyword Databases, Excellent Customer Support Occasional Technical Issues, Limited Free Plan Features, Slow Loading Times, Inaccurate Data in Some Cases	Not Available	Comprehensive Data, Keyword Research Tools, Competitor Analysis Tools, Site Audit Tool Inaccurate Data, High Pricing, Limited Free Plan, Overwhelming Interface
Review Summary	Serpstat is generally well-received by users, earning an average rating of 4.2 out of 5 stars across multiple review platforms. Reviewers appreciate its user-friendly interface, comprehensive keyword research capabilities, and detailed competitive analysis features. The platform's ability to track website performance and identify growth opportunities is also praised. However, some users have mentioned occasional technical glitches and a steep learning curve for beginners. Overall, Serpstat is considered a valuable tool for SEO professionals and digital marketers seeking to improve their online visibility and drive website traffic.	Not Available	SEMrush, a popular marketing software, garners mixed reviews across platforms. Many users praise its SEO features, keyword research capabilities, and competitive analysis tools, highlighting its user-friendly interface and comprehensive data. However, some reviewers express concerns regarding its pricing, occasional technical issues, and limited capabilities in certain areas, suggesting that it may not be suitable for all users or businesses.
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Pricing

Pricing Options	Free Trial Not Available Starts at $55.00.	Free Trial Available Offers Custom plan.	Free Trial Not Available Starts at $108.33.
Pricing Plans Monthly Plans Annual Plans	Lite $55.00 $69.00 per month Standard $119.00 $149.00 per month Advanced $239.00 $299.00 per month Enterprise $399.00 $499.00 per month	Startup Custom Growth Others Ninja Others	Pro $108.33 $129.95 per month Guru $208.33 $249.95 per month Business $416.66 $499.95 per month
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