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Showing 301 - 320 of 363 Products

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Uniclix logo
Managing All Your Social Media Accounts In a Simpler Way 3.4 Based on 5 Ratings
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What is Uniclix and how does it work?

Uniclix is a tool to manage social media accounts by scheduling posts, monitoring conversations, auto-curate content, and tracking performance. Users can schedule and publish posts for multiple social media handles simultaneously based on the determination of the best time to maximize the reach. The tool allows the generation of custom-made streams to monitor what others have to say about you and your interest topics. The users can react to multiple conversations and thus increase their social engagement. Uniclix will give users content recommendations based entirely on their topics of interest, thus saving the browsing time on the internet. The tool allows the users to track their social media performance, get valuable stats, and optimize their growth. The value-added feature of Twitter Boosters works as a matchmaker, enabling users to connect with the right audience and grow your engagement. Users can also clean up the inactive accounts and the non-followers using this tool. Uniclix allows the users to stay within the guidelines set by Twitter.

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Uniclix Pricing

  • Free Trial Not Available
  • Starts at $8.30. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    66%
  • Momentum
    60%
  • Popularity
    74%

User Sentiment

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location iconNew York City, NY

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociallymap logo
Unleash the power of social media marketing 3 Based on 1 Ratings
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What is Sociallymap and how does it work?

Sociallymap is a social media automation platform with which you can boost the efficiency of your social media strategies. It allows you to create the right content in the right format, at the right place at the right time. The app allows you to share qualitative information over your business pages on various social media platforms by posting events, new launches, job offers and other important news. You simply need to focus on the message you want to convey and let Sociallymap take care of spreading it among the target audience. You can post hundreds of content each day with the help of multiple criteria offered by the app. You can strengthen your connections and networks by posting your messages on-the-go with the help of its ready-to-use inbuilt content templates. You can increase the fluidity of your content by automating your local publications and exploring content moderation possibilities. This AI-based platform comes with smart mapping and curation technologies that allow the users to combine a number of sources for filtering, classifying and delivering relevant content, by eliminating redundant ones. With Sociallymap, you can even incorporate Call-to-Action into your posts and monitor them to meet your business goals.

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Sociallymap Pricing

  • Free Trial Available
  • Starts at $14.90. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    63%
  • Momentum
    63%
  • Popularity
    76%

User Sentiment

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location iconGardanne, France

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialPlanner.io logo
Social media marketing platform 4 Based on 1 Ratings
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What is SocialPlanner.io and how does it work?

SocialPlanner.io is a social media marketing platform that allows you to find content and publish posts to various social channels with ease. It will help you in finding the top-performing and trending content for any sort of content that you want to generate across the internet. Seamlessly planing the schedule to post your content can be done in just a few clicks with the help fo SocialPlanner.io. After getting done with the schedule portion, you can publish the content to multiple social platforms with a single click, which makes it effortless to spread your content across the web. It comes with an AI-Powered content finder that helps in discovering trending content from Facebook, Twitter, Instagram and even from Pinterest, all in one place. It also flaunts a smart composer that helps the users in creating the most-suitable post and also approve them before posting it on multiple channels.

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SocialPlanner.io Pricing

  • Free Trial Available
  • Starts at $15.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    68%
  • Momentum
    60%
  • Popularity
    72%

User Sentiment

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location iconUnited Kingdom

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Unsure which SaaS tool fits your needs? Let Clara guide you.

SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iinstazood logo
Get real Instagram followers with an Instagram bot 4 Based on 3 Ratings
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What is Iinstazood and how does it work?

Iinstazood enables users to get more likes, comments, and real followers on their Instagram page. The application helps the users to manage their Instagram account using features like auto direct message and post scheduler. It provides users with a dashboard to display data in a graphical view for a better understanding of their customer behavior. The users can manage all their data from a single account. The application keeps the user updated with insightful data on the number of Instagram posts and accounts that are added or deleted. Details about the increase in Instagram followers, the current package and the expiry date of the existing plan are also available easily. Iinstazood allows the user to automate their social media marketing in just a few minutes. The users are required to provide their emails to sign up and connect their Instagram account with Iinstazood. Moreover, the user can start with their campaigns by adjusting activities and

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Iinstazood Pricing

  • Free Trial Available
  • Starts at $4.99.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    67%
  • Momentum
    60%
  • Popularity
    62%

User Sentiment

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location iconAbington, Pennsylvania

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gain logo
Easily collaborate and market contents on Social Media 4.6 Based on 38 Ratings
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What is Gain and how does it work?

Gain is a content marketing, planning and collaborating software. With it, users can easily streamline their content and get them easily approved by their clients. There is no need for setting up any special passwords for the clients. Clients can approve the content, preview it from any device and can even leave feedback on it. As a user of the software, one can send reminders to his/her client for signing off on their work. The user can easily upload any content created by the team to which he/she belongs. The software also has the accommodation to keep the brand-specific files together for easy previewing and approval. The software is easily connectable to Google Drive, Dropbox, One Drive and more. Gain stores the client-related data safely within these cloud platforms. It is a scalable software where one can easily add many clients or team members. As an admin, one can also decide who will approve the content and schedule them to get posted on social media once they are approved. Gain allows direct publication on Instagram and other social media platforms.

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Gain Pricing

  • Free Trial Available
  • Starts at $99.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    74%
  • Momentum
    65%
  • Popularity
    79%

User Sentiment

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location iconMiami, Florida

location iconLive Since 2013

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Apostle logo
A tool-based technique that aids in the strategic achievement of company goals 4 Based on 3 Ratings
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What is Apostle and how does it work?

Apostle is a brand advocacy platform that aids in raising a company's online awareness by collaborating with colleagues to achieve business goals. It caters to businesses with over a hundred staff, several channels of distribution, and franchisees. The organic approach is the most efficient technique to grow online reach. In recent years, several social media platforms have made it impossible for company pages to acquire significant reach, which is what Apostle does. Through this software, one may develop a social media strategy gradually and methodically. Apostle also assists the management of all corporate networks and social media platforms under one roof with an efficient process that saves time. It also helps workers publish corporate material on their social media sites. Thus, strengthening the user's employee branding. There's also dealer advocacy and franchise advocacy, which assist users in managing content across all of their dealers' and franchisees' social media platforms throughout the consumer experience.

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Apostle Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    75%
  • Reviews
    65%
  • Momentum
    61%
  • Popularity
    73%

User Sentiment

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location iconNoord Brabant, Netherlands

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

3 Dollar Social logo
Get more customers through social media Write a Review
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What is 3 Dollar Social and how does it work?

3 Dollar Social is a small team of social media professionals that was gathered and established by the founder Ostap Zabolotnyy. Social media is one of the most effective methods of promoting your business online, but it requires hard work and knowledge. Marketing can be expensive, but they pride ourselves on affordable social media management. They know you’re busy. If you don’t have the time to create new content and engage with an audience on social media.

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3 Dollar Social Pricing

  • Free Trial Available
  • Starts at $74.92.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    79%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    71%

User Sentiment

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location iconPark Ridge, Illinois

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Socioh logo
Manage Ads with Socioh 4.7 Based on 9 Ratings
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What is Socioh and how does it work?

Socioh is a comprehensive social media marketing tool that helps users retarget advertisements for commercial support. Businesses of all types get to benefit from the services and data-driven recommendations offered by this e-commerce platform. Socioh is widely trusted by several prominent global brands like Kiel James Patrick, Prestige Affairs and Sariknotsari, among others. With comprehensive features designed to deliver excellence, this software stands out among its competitors. Branded catalogues help users design impactful product feeds by personalising pages that will fit their brand’s image. Also, users can employ the retargeting feature to promote product-specific advertisements in relevant spaces and derive positive campaign promotions. Moreover, they also get to filter out audiences by purchase behaviour, pixel data, order value, and more besides enhancing click-through rates and increasing sales. Socioh’s smart switch facilities enable users to schedule edits to their advertisements for maximum efficiency and create urgent promotions for better conversions. Furthermore, brands can also test their adverts before publishing and gain relevant insights for improvements.

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Socioh Pricing

  • Free Trial Available
  • Starts at $149.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    83%
  • Reviews
    71%
  • Momentum
    67%
  • Popularity
    78%

User Sentiment

Not Enough Reviews!

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location iconSan Francisco, California

location iconLive Since 2013

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BrandMentions logo
Built Brand in Minutes 4.3 Based on 58 Ratings
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What is BrandMentions and how does it work?

BrandMentions software is a platform used to manage product on all the channels with real-time alerts. Manage Multiple sources and social networks to measure the sentiment of the conversations. Analyze your competitors and gain insights about any brand or topic from any market via Dashboard. Brand Managers, Small and Medium companies make use of the software.

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BrandMentions Pricing

  • Free Trial Available
  • Starts at $49.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    72%
  • Momentum
    65%
  • Popularity
    75%

User Sentiment

  • Comprehensive Web Monitoring, User Friendly Interface
  • Limited Historical Data Retrieval, Occasional Delays in Mention Updates

location iconRomania, Europe

Schedule a demo Start Free Trial

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ilo logo

ilo

Enhance Twitter interaction to attract more followers Write a Review
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What is ilo and how does it work?

Ilo is an all-inclusive Twitter analytics tool that aids users in developing a deeper understanding of their audience. Individuals can easily identify trends in their tweet collection before tweeting, thanks to the software. It enables users to keep tabs on content that receives high engagement, connects the most people or generates followers through profile clicks. Further, inform them when a post or thread is gaining traction or when they reach significant milestones and set new following records. The software displays statistics for engagement and reaches for each tweet in a chain. Therefore, users can quickly compare entire threads to determine which ones connect with their followers the most. It also provides charts to enhance the experience of a tweeter. The graphic shows how a thread operates as a whole during its first 48 hours as well as how reach and engagement change throughout one's threads, allowing one to learn how to write more effectively in the future.

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ilo Pricing

  • Free Trial Available
  • Starts at $8.33. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    89%
  • Reviews
    60%
  • Momentum
    67%
  • Popularity
    66%

User Sentiment

Not Enough Reviews!

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location iconMauritius

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Denim Social logo
Enhance your social media game with Denim Social 4.6 Based on 45 Ratings
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What is Denim Social and how does it work?

Denim Social can be used to process successful conversion of optimised campaigns across all social media channels with in-built compliance and publishing tools. Social media marketing is one of the most important pillars of digital marketing and with Denim Social, the entire process turns into a fulfilling experience, with adequate publishing, advertising and landing pages for regulated industries. Content is an important aspect for engaging the audience and this is taken care of under the category of publishing. Scaling and simplification of advertisements become easy with an in-built ads manager. Further, local ads and landing pages help in gathering real-time consumers and therefore, realise conversions. Coming to content curation, content experts make sure that every segment of it is engaging, informative, and compliant. The audience these days prefer studying about what they are investing in and thus, this is exactly where the need for good content arises. Client relationships are required to be remote and especially their dynamics. Denim Social, with its significant features, allows this.

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Denim Social Pricing

  • Free Trial Not Available
  • Starts at $1250.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    74%
  • Momentum
    63%
  • Popularity
    78%

User Sentiment

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location iconSt. Louis, Missouri

location iconLive Since 2020

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mish Guru logo
Enhance audience engagement with interesting stories 4.6 Based on 11 Ratings
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What is Mish Guru and how does it work?

Mish Guru is an advanced marketing platform that helps companies to schedule, optimise and measure their Instagram and Snapchat stories. Users can depend on the same to upload and schedule stories so they can be posted automatically at the desired date and time. It enables users to see where people are dropping off stories and create custom reports based upon this data. Mish Guru allows businesses to measure and capture tap and sticker engagements besides viewing and comparing every Instagram sticker insight in real-time. Users can capture content generated by the audience through DM’s, and moderate or repost it on their own stories while mentioning the original creator. This allows businesses to allocate their useful time somewhere else and at the same time, build their brand presence more effectively. Mish Guru comes with a content library of its own that includes a variety of prebuilt powerful stories. Furthermore, the platform also includes password management, content moderation and scheduling functionalities, enabling seamless business.

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Mish Guru Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    68%
  • Momentum
    63%
  • Popularity
    73%

User Sentiment

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location iconNew York, New York

location iconLive Since 2014

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WeLikeIt logo
Your employees to amplify, your brand on social Write a Review
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What is WeLikeIt and how does it work?

Welikeit makes the company go viral. Today, spreading the word means opening your wallet. The algorithms that promote content online use organic likes and shares to decide who to show it to next. The trouble is, they don’t always play fair. They want your ad-spend, and if you’re not willing to pay up, you may see your rankings go down.

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WeLikeIt Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    66%

User Sentiment

Not Enough Reviews!

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location iconLive Since 2016

Schedule a demo Start Free Trial

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Unicorn logo
Magically generating content for your Social Channels 4.6 Based on 7 Ratings
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What is Social Unicorn and how does it work?

Social Unicorn is a social media management software. Content is key to success, to grow, the brand needs visibility. While Social Channels are wonderful to spread the word, maintaining LinkedIn and Twitter is time-consuming and requires constant inspiration. With Social Unicorn everything is automatic. User feed the machine with everything user have to say (lists of blog posts, quotes, stats, tips, etc.), They mix it up for user and post it automatically according to the frequency they have set.

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Social Unicorn Pricing

  • Free Trial Not Available
  • Starts at $29.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    71%
  • Momentum
    62%
  • Popularity
    66%

User Sentiment

Not Enough Reviews!

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location iconKowloon, Hong Kong

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Upflow logo
Find and share engaging content automatically Write a Review
Schedule a demo Start Free Trial

What is Upflow and how does it work?

Upflow finds relevant content based on your keywords and chooses only the most engaging articles. No matter what your niche is, Upflow allows you to find and schedule targeted content in minutes. Control what's posted by reviewing further or just leave the posting on autopilot.

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Upflow Pricing

  • Free Trial Not Available
  • Starts at $29.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    67%

User Sentiment

Not Enough Reviews!

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location iconSan diego, California

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Martenly logo
An all-in-one tool for managing your social media Write a Review
Schedule a demo Start Free Trial

What is Martenly and how does it work?

Martenly is a social media management platform that assists you in managing your social media by planning your posts, evaluating their effectiveness, and staying in contact with your fans. It enables you to easily and securely add an infinite number of accounts from multiple social networking platforms to make a schedule for your postings. With Martenly, you can always monitor all of your posts in one place, see general statistics, or in each individual social network once they've been published or planned. The platform provides all of your social media comments, posts, and photos on one page. It offers a rapid reply feature for dealing with a large number of comments. With the Martenly platform, you can use all the major features to effectively run your social media with ease. It offers an easy-to-use and powerful post editor that helps you get the most out of social networking. Additionally, you get access to all of the most prominent social media sites, and you'll be able to utilize all of the social media's features and more for free.

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Martenly Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    83%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    69%

User Sentiment

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location iconMoscow, Russia

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ayrshare logo
APIs for social media 4.2 Based on 6 Ratings
Schedule a demo Start Free Trial

What is Ayrshare and how does it work?

Ayrshare is an API generation platform that enables you to create powerful APIs that make it simple to send social media postings for all types of developers and enterprises. It allows you to send posts from your platform using an API. With Ayrshare, you can post to your company's or your users' social network profiles with a few lines of code. You can publish in real time or schedule posts to your social network profiles from your platform. You can post any kind of material and content, such as text, photographs, or videos, to one or more social media sites like Instagram, Facebook, TikTok, Reddit, YouTube, and Google My Business. You can schedule individual postings or in bulk. You can programmatically post to your social media networks, including Node.js, PHP, C#, and Java using your preferred programming language. To erase your postings from all of your social media accounts, you can just give the post ID to the delete endpoint. You can get full information for each post you submitted, as well as the history and status of the posts you sent.

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Ayrshare Pricing

  • Free Trial Not Available
  • Starts at $24.99. Offers Free-forever and Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    76%
  • Momentum
    66%
  • Popularity
    78%

User Sentiment

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location iconNew York, New York

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sociality.io logo
Social Media Platform for Business 4.7 Based on 46 Ratings
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What is Sociality.io and how does it work?

Sociality.io software is an All-in-one social media management platform to meet requirements. The software offers tool to protect brand to manage content for the approval of people. Publish contents on Facebook, Instagram, Twitter, LinkedIn and YouTube at the same time. Collaborate with team to track content approvals, revision requests and made changes with the content log. Marketers, Small, Medium companies make use of the software.

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Sociality.io Pricing

  • Free Trial Available
  • Starts at $83.00. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    76%
  • Momentum
    65%
  • Popularity
    79%

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location iconLondon, United Kingdom

location iconLive Since 2015

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75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Post logo
Team Engagement Made Simple Write a Review
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What is Post and how does it work?

Post software is a singular space for your team to share news and connect. The software offers tools to organize posts with groups and tags, and find past updates with powerful search tools. Collaborate with teams across time zones to automate workflows. It supports Mobile iOS. Remote Teams make use of the software.

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Post Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    73%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    63%

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Save Twitter Threads in Minutes Write a Review
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What is Tweetflick and how does it work?

Tweetflick software is a smart way to save, organize, and access the tweets. The software offers tools to manage tags and consume tweets easily. Save the full thread and add notes on the top of tweets to make the complete. Professionals, Small companies make use of the software.

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Tweetflick Pricing

  • Free Trial Not Available
  • Offers Free-forever and Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    78%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    64%

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location iconSaharsa, Bihar

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Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Uniclix Uniclix 86 3.4
Sociallymap Sociallymap 87 3
SocialPlanner.io SocialPlanner.io 87 4
Iinstazood Iinstazood 84 4
Gain Gain 90 4.6
Apostle Apostle 79 4
3 Dollar Social 3 Dollar Social 78 0
Socioh Socioh 84 4.7
BrandMentions BrandMentions 87 4.3
ilo ilo 83 0

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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