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Showing 161 - 180 of 363 Products

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

yatta! analytics logo
Measure Tweets in Minutes Write a Review
Schedule a demo Start Free Trial

What is yatta! analytics and how does it work?

yatta! analytics software is a platform used to measure audience's habits on Twitter. The software offers tools to manage Twitter accounts with plans and can gain insights to optimize your time with privacy. Marketers, Small and Medium companies make use of the software.

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yatta! analytics Pricing

  • Free Trial Not Available
  • Starts at $2.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    62%

User Sentiment

Not Enough Reviews!

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Postaside logo
Grow Your Social Media Presence Write a Review
Schedule a demo Start Free Trial

What is Postaside and how does it work?

Add your social media posts, and we'll automagically post to your channels at random. Create social media posts with multiple images, animated GIFs, videos and more. Your posts will be shared directly to your connected Twitter channels at random. Create custom, recurring schedules. We'll automatically post to your connected channels according to the posting times you set. No more manual scheduling.

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Postaside Pricing

  • Free Trial Not Available
  • Starts at $12.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    64%

User Sentiment

Not Enough Reviews!

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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BTweeps logo
The Safest Twitter Automation Tool Write a Review
Schedule a demo Start Free Trial

What is BTweeps and how does it work?

Save time Managing & Targeting your Twitter Audience. Just sign up, set up, and let the Twitter universe come right back around to. Connect with the audience. Cherish, Nurture & Leverage the connection. Find the right audience. Keep the big picture handy. Treat Audience right. Make them feel Tweet-tastic. Give & Get. Build Communities. Know audience. Work on the LTKPI(s) (Long Term Key Performance Indicators)

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BTweeps Pricing

  • Free Trial Not Available
  • Starts at $9.99.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    81%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    72%

User Sentiment

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Unsure which SaaS tool fits your needs? Let Clara guide you.

SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Imfule logo
e-Commerce Social Media Management Write a Review
Schedule a demo Start Free Trial

What is Imfule and how does it work?

In just a few clicks, user can authenticate and connect store ( one store or multi-stores) with social media channels, schedule time-sensitive product data feeds (daily, weekly, and monthly), and then automatically publish across multiple social media platforms. Imfule also helps improve team productivity and capture more audience engagement on social media by ensuring quality, timely, and compelling product data feed. Imfule’s objective is to inspire team to spend less time on product data feed management and spend more time on generating new ideas for social selling.

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Imfule Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    62%

User Sentiment

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location iconNoida, India

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Recur Post logo
The Complete Social Media Management Tool 4.8 Based on 45 Ratings
Schedule a demo Start Free Trial

What is Recur Post and how does it work?

RecurPost is a social media scheduler with repeating schedules. We let you categorize your updates into categories, such as blogs, videos, other people's contents, memes and quotes etc. You can then create schedules for each library.

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Recur Post Pricing

  • Free Trial Available
  • Starts at $12.50. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    74%
  • Momentum
    71%
  • Popularity
    78%

User Sentiment

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location iconWinder, Georgia

location iconLive Since 2020

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Substor logo
Connect with your followers Write a Review
Schedule a demo Start Free Trial

What is Substor and how does it work?

With Substor, user can easily let their followers know when they post something new by sending them a personalized email notification with a post link. This way, user can deepen the connection with followers and boost engagement rate. User can also use Substor to announce the post or anything else to the followers.

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Substor Pricing

  • Free Trial Not Available
  • Starts at $30.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    62%

User Sentiment

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Heyou logo
Stop begging colleagues for posts likes Write a Review
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What is Heyou and how does it work?

Introducing Heyou, the ultimate solution for boosting their social performance on LinkedIn with ease and efficiency. Say goodbye to constantly reminding their colleagues to like their posts - with Heyou, their posts will receive auto-likes forever, effortlessly. With Heyou, they can invite peers for a one-step approval process, ensuring that their posts receive the recognition they deserve without the need for constant reminders. Analyze their social performance with insightful data and take their social budget to the next level with Heyou's advanced analytics tools. They're a professional with a third-party perspective, and they understand the importance of maintaining a strong social presence. Let Heyou take care of the social impact you're aiming for, so they can focus on what they do best. Trust in Heyou's expertise in team collaboration and workflow management to elevate their social performance to new heights. Don't let their colleagues hold they back from reaching their full social potential empower themself with Heyou and watch their social performance soar. Join the Heyou community today and experience the difference for yourself.

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Heyou Pricing

  • Free Trial Not Available
  • Starts at $3.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    60%
  • Momentum
    64%
  • Popularity
    64%

User Sentiment

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Clarabridge Engage logo
An ideal customer engagement software 4.4 Based on 137 Ratings
Schedule a demo Start Free Trial

What is Clarabridge Engage and how does it work?

Clarabridge is an ultimate CRM software that has helped multiple leading brands to enhance customer experiences by putting customer feedback to work. The software provides top-class customer analytics, Omni source listening, and prompt steps to respond quickly to the customers. Clarabridge is a useful tool that offers a great customer experience through SaaS software using speech analytics and AI-powered text. The data generally used for analysis is acquired from Facebook, Twitter, or other reviews sites, especially from social media, email call center notes, surveys, and chats. Clarabridge is an optimal customer engagement platform that helps customers through digital and social channels after acquiring information from various social media platforms. Moreover, using this tool, organizations can leverage a single solution to view and respond to every incoming message and incorporate communication seamlessly to solve customer's problems and queries promptly. Businesses must opt for the Clarabridge solution to empower their CRM programs by offering correlation, customer feedback trends, and root cause analysis. Employ Carabridge to connect and engage with customers, which offers superior customer experiences comprising a flat-rate pricing strategy.

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Clarabridge Engage Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    72%
  • Momentum
    62%
  • Popularity
    79%

User Sentiment

  • Comprehensive Social Media Monitoring, User-friendly Interface
  • Occasional System Glitches and Bugs, Latency and Slow Response Times

location iconReston, VA - 20191

Schedule a demo Start Free Trial

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FaceDominator logo
Windows Software for Facebook Marketing 5 Based on 2 Ratings
Schedule a demo Start Free Trial

What is FaceDominator and how does it work?

FaceDominator is a Facebook marketing tool for managing and automating Facebook advertising campaigns. Its features include Event Manager using which events can be created and managed. The accounts checker checks active and inactive accounts and schedules activities to farm-fresh accounts. Users can create Fan Pages using the Fanpage manager and targeted friends based on geolocation or from fan pages can be added using the Friends manager. Users can also post new feed on fan pages with targeted keywords, create groups, invite friends and promote their product by posting regular messages and making. It is also possible to use private or public proxies for all features. The software is available for Windows PC and requires installation. Compatibility with 32 and 64-bit architectures is present and 24x7 support is possible. Users can also access video tutorials on its website and extensive training. The training includes one-on-one live consultation, demonstrations, Skype support, and even Teamviewer support.

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FaceDominator Pricing

  • Free Trial Not Available
  • Starts at $14.95.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    66%
  • Momentum
    62%
  • Popularity
    73%

User Sentiment

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location iconIndia

Schedule a demo Start Free Trial

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Media Wall logo
The wall that bridges the gap 4.8 Based on 5 Ratings
Schedule a demo Start Free Trial

What is Social Media Wall and how does it work?

You can display all the collected social media interactions with you social media profiles or hashtags on the social media networks. The social media wall consists of various aspects like a Twitter Wall, Tweet Wall, Instagram wall etc. Basically, Social Media Wall is a social hub which enables you to get posts from various social media networks in one setting at your disposal. Social Media Wall allows the user to reach a large number of audience by enabling them to share posts containing videos and photos on more than fifteen different social media platforms.

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Social Media Wall Pricing

  • Free Trial Available
  • Starts at $4.83. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    70%
  • Momentum
    62%
  • Popularity
    68%

User Sentiment

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location iconIndia

Schedule a demo Start Free Trial

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Germin8 Social Listening logo
Collects conversation from social media sites Write a Review
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What is Germin8 Social Listening and how does it work?

Germin8 Social Listening can help you gather massive volume of conversation data from multiple-user regulated content websites and social media channels. This software collects these in real time with the help of Germin8 third party APIs, crawlers and authorized data providers. With the help of Germin8 Social Listening tool, you can stay updated with what the targeted customers are saying, about your products and their features, your brands as well as about your business competition. Conversations collected from social networking sites, reviews, news sites, bookmarking sites, Q&A sites etc are analysed using industry-leading algorithm, to achieve granular insight.

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Germin8 Social Listening Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    60%
  • Momentum
    63%
  • Popularity
    75%

User Sentiment

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location icon Goregaon (E), Mumbai

Schedule a demo Start Free Trial

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Broadcast logo
A unique solution to manage Social Media Write a Review
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What is Broadcast and how does it work?

Broadcast is a social media tool used to manage all your social media accounts in one place. The software lets you create, monitor, schedule and publish your posts on social media channels. One of the exciting features is that you can schedule your social media content in advance. A customer engagement platform to increase your brand followers with the continuous publishing of contents on your posts. Invite users and collaborate with teammates to work and contribute content to your social posts.

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Broadcast Pricing

  • Free Trial Not Available
  • Starts at $10.00. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    64%

User Sentiment

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location iconSan Francisco, California

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Postcron logo
Schedule Posts Across All Social Media 4.1 Based on 109 Ratings
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What is Postcron and how does it work?

Postcron is a social media management tool that enables users to schedule posts on all leading social media platforms. These include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The tool then automatically posts the content at the stipulated date and time, all from a consolidated dashboard. Users can also save a lot of valuable time with the bulk upload feature that can post up to 1000 posts or tweets from an Excel file. Postcron can even safeguard the images against piracy by automatically adding watermarks to images and all posts. The tool places special attention on Instagram and allows posting on feeds or stories without notifications or reminders. This includes posting multiple simultaneous images via the carousel along with adding location to the posts.

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Postcron Pricing

  • Free Trial Available
  • Starts at $8.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    78%
  • Momentum
    67%
  • Popularity
    87%

User Sentiment

  • Ease of Use, Bulk Upload Feature
  • Limited Instagram Functionality, Occasional Software Glitches

location iconCordoba, Spain

location iconLive Since 2011

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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ShareSpring logo
A tool for User Generated Content Write a Review
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What is ShareSpring and how does it work?

ShareSpring is a platform used to create beautiful social walls. Curate social media into content feeds on your website, retail, and event screens. Smart AI-­enhanced content aggregator optimizes your content experiences through the user’s journey.

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ShareSpring Pricing

  • Free Trial Available
  • Starts at $50.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    89%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    63%

User Sentiment

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location iconLos Angeles, California

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Facelift Cloud logo
Manage your social media platforms like never before 4.4 Based on 98 Ratings
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What is Facelift Cloud and how does it work?

Facelift Cloud is an advanced social media management platform that is created specifically for freelancers, social media managers, and web based professionals in order to ease up their jobs. It allows the user to advertise, publish, manage, analyse, monitor, and activate their social media community with the comforts of a few clicks. Facelift Cloud provides smart tools and features to its users that enables single click multi-channel publishing and community management in order to enhance customer engagement and create automated reports. With Facelift, users can manage their social media content, track brands, and schedule posts to increase their customer engagement and experience. The software further enables multi account management and multi user collaboration. Users also get the option to monitor their social media and track their progress and engagement rate with Facelift Cloud. It also aims at providing detailed analysis of your social media platform in order to assist you in increasing your reach. The platform offers a free trial version with all of its premium features to try and test them. It also provides a wide array of premium plans to choose from.

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Facelift Cloud Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    77%
  • Momentum
    60%
  • Popularity
    63%

User Sentiment

Not Enough Reviews!

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location iconHamburg, Germany

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GramBoardAi logo
Schedule and Automate Instagram Posts with AI Write a Review
Schedule a demo Start Free Trial

What is GramBoardAi and how does it work?

GramBoard is a tool that allows users to schedule and automate posts, likes, comments, follow and unfollow activities. It features account management where users can add accounts & delete the accounts and check their active/inactive statuses. Users can target hashtags, locations or followers of usernames for increased engagement. There are several media and user filters available such as number of likes, number of comments, age of media, followers of users, followings of users, the amount of media posted and more for the right granularity. Users can also blacklist interactions with a particular hashtag, location, and username. There are also various checks in place to ensure the posting speeds are well within the set limits and options to tweak speeds are also available. Users can choose the number of account slots they require and application is mobile friendly and works on a wide range of devices.

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GramBoardAi Pricing

  • Free Trial Not Available
  • Starts at $2.99.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    89%
  • Reviews
    68%
  • Momentum
    62%
  • Popularity
    69%

User Sentiment

Not Enough Reviews!

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Schedule a demo Start Free Trial

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Combiner logo
Track Instagram Performance Metrics and More Write a Review
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What is Social Combiner and how does it work?

Social Combiner is a tool that helps users track their Instagram progress. They can track gained followers, website clicks, impressions, reach, and more. It is possible to discover hashtags and organize them into categories. Users can also discover audience interests and content ideas appropriate for the target segments. The tool also offers analytics of competitors to gain an insight into their strategies, and detailed data such as hashtag, total engagements, comments, likes, and media can be viewed. Users can view performance-related data according to dates and media stats such as gained followers, lost followers, engagement, likes, comments, impressions, and reach. Various growth metrics and performance data can be represented as charts and graphs to provide an intuitive, visual representation. Team members can be invited to collaborate and analytics can be exported to PDF, XLXS and CSV file formats.

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Social Combiner Pricing

  • Free Trial Available
  • Starts at $19.00.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    87%
  • Reviews
    60%
  • Momentum
    61%
  • Popularity
    63%

User Sentiment

Not Enough Reviews!

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location iconHouston, Texas -77043

Schedule a demo Start Free Trial

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Quuu logo
Access Reviewed Content for Social Media 4.1 Based on 9 Ratings
Schedule a demo Start Free Trial

What is Quuu and how does it work?

Quuu is a social media management tool to automate content curation activities. It is a source of content and claims that each piece of content has been hand-reviewed by its team. There are over 500 categories of content to be shared with the user's audience in the form of relevant posts. This helps brands to increase their customer engagement. Users begin with connecting their preferred social media tool and then select the relevant categories from which they want to receive and share content. These categories include marketing, social, law, real estate, sports, health, and several more. The number of suggestions to be sent each day can also be selected. Users can even choose to manually review and approve suggestions from the Quuu dashboard and can drag and drop suggestions into their schedule and add custom text for sharing. The tool can seamlessly integrate with many scheduling software such as Buffer, HubSpot, Socialbee, and Hootsuite schedule.

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Quuu Pricing

  • Free Trial Not Available
  • Starts at $8.33. Offers Free-forever plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    67%
  • Momentum
    66%
  • Popularity
    82%

User Sentiment

Not Enough Reviews!

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location iconRomford, England

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Squirrly Social logo
Automated Blog Post Publisher for Social Media Channels Write a Review
Schedule a demo Start Free Trial

What is Squirrly Social and how does it work?

Squirrly Social is a unique tool for anyone who aims to keep their social media channel engaging for his/her followers with regular posts. The tool can instantly provide users with a year’s worth of posts in all social media profiles without even clicking a single button. With Squirrly Social, users can make content resurface on their social feeds so that they get more traffic on new blog posts. The tool acts as a dedicated social media assistant that helps users with both content curation and discovery. Tests reveal that users can schedule posts for up to two weeks within just 3 minutes. With the help of content libraries, complete calendars, timings, and expiration rules, content recycling becomes a breeze. The best feature of the tool is that users do not need to do much about the initial set up unless they want to adjust posts or make tweaks.

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Squirrly Social Pricing

  • Free Trial Available
  • Starts at $14.99.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    78%

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location iconLondon, United Kingdom - N1 7GU

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Social Media Marketing Intelligence Tool 4.7 Based on 15 Ratings
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What is Kintegra Labs and how does it work?

Kintegra Labs is a social media marketing tool for digital marketers, business owners, and marketing teams who want to get their hands on relevant research analytics and insights. With the tool, they can measure the strategies their competitors are using for social engagement, the number of leads that users have in their target markets, the interest groups that users can target, the target market that reacts to the content, number of social media mentions, and more. The tool can sift through Facebook data and fetch relevant leads for every user. The searches can be personalized on the basis of keywords and demography and users can have access to the data of relevant companies in the area that they are targeting. With deeper insights, they can also find the right size of the Facebook audience for a given interest, instantly optimizing the target and spend of the campaigns.

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Kintegra Labs Pricing

  • Free Trial Available
  • Starts at $19.99.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    77%
  • Momentum
    61%
  • Popularity
    68%

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location iconBangalore, India - 560071

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Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 60% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
yatta! analytics yatta! analytics 82 0
Postaside Postaside 79 0
BTweeps BTweeps 79 0
Imfule Imfule 80 0
Recur Post Recur Post 90 4.8
Substor Substor 80 0
Heyou Heyou 80 0
Clarabridge Engage Clarabridge Engage 88 4.4
FaceDominator FaceDominator 73 5
Social Media Wall Social Media Wall 82 4.8

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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