Act-On vs Lumio in April 2026

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Act-On

Marketing Automation Software

4.3 4,957 user ratings

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lumio

Marketing Automation Software

5 1 user ratings

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Overview

Description	Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. Read more	Lumio Analytics helps you get to know your customers by identifying users who visit your site, even when they are browsing anonymously. Once you’ve installed the Lumio Analytics tracking code, you can see which companies and users have visited your site, how often they are visiting your site and when, and what actions they have taken while they are there. You can set up filters for certain target accounts so you can take the appropriate actions for the right user at the right time. Lumio Analytics allows you to segment your audience once they have been identified according to criteria such as location, industry, and company size. You can then send ads specifically targeted to the different segments you have created. All the information on your visitors is stored centrally in the Lumio Analytics dashboard, and can be exported and downloaded in different file formats or to different software. Read more
Pricing Options	Free Trial Not Available Starts at $900.00. Offers Custom plan.	Free Trial Available Starts at $57.00. Offers Custom plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 92% Momentum 67% Popularity 86%	76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 86% Reviews 65% Momentum 60% Popularity 63%
SaaSworthy Awards	# 14 Most Popular # 13 Highly Rated	Not Available

Features

Total Features	10 Features	6 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.3/5 4,957 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 48% Very Good 38.3% Average 10.3% Poor 2.6% Terrible 0.8%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	Easy to Use Interface, Extensive Email Marketing Features, Excellent Customer Support, Seamless Salesforce Integration Limited Landing Page Design Capabilities, Slow Loading Times, Outdated User Interface, Limited Social Media Features	Not Available
Review Summary	The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $900.00. Offers Custom plan.	Free Trial Available Starts at $57.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Professional $900.00 $900.00 per month Enterprise Custom	Starter $57.00 $57.00 per month Basic $116.00 $116.00 per month Professional $232.00 $232.00 per month Agency $466.00 $466.00 per month Custom Custom
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