Ortto

About Ortto

Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data.

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Pricing

Free Trial Available
Starts at $99.00. Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

75%
Momentum

69%
Popularity

77%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Ortto Awards

# 7 Fastest Growing Software Marketing Automation Software
Q2 2023

Ortto Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Ortto Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Startup $199.00 $199.00 per month

Start-up your growth by unifying your data, monitoring key metrics and taking action from day 1.

Features

Less than 10 employees
Less than 20k contacts
Data platform
Journeys
Analytics
24hr support (Mon-Sat)

Professional $99.00 $99.00 per month

Deliver personalized messages on every channel.

Features

Includes 5,000 contacts
Data platform
Journeys
Analytics
24hr support (Mon-Sat)

Business $299.00 $299.00 per month

A complete solution for customer data, messaging and analytics.

Features

Includes features of Professional plan, plus
Includes 20,000 contacts
Host data in EU, USA or APAC
Transactional email
Priority support

Enterprise Custom

Secure, compliant and next generation. Move fast and empower your team.

Features

Data platform
Journeys
Analytics
24hr support (Mon-Sat)
Dedicated account manager
SLA agreement
90 day onboarding program
Custom limits and plan options
SSO and Okta enablement
Host data in EU, USA or APAC
User roles, permissions and logs

NFP Custom

A plan to acquire, retain and broadcast messages to donors.

Features

Data platform
Journeys
Analytics
Access to NFP community
Host data in EU, USA or APAC

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Disclaimer: The pricing details were last updated on 16/06/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Ortto Reviews

User Rating

4.5/5 (Based on 567 Ratings)

Rating Distribution

Excellent
64.9%
Very Good
27.2%
Average
5.1%
Poor
0.4%
Terrible
2.5%

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Review Summary

Ortto is a popular CRM and marketing automation tool lauded for its user-friendly interface, particularly for setting up visual journeys and email campaigns. Users praise its robust automation capabilities, seamless integration with Salesforce, and efficient lead management. However, some users find the learning curve steep, particularly for complex workflows. While the platform offers a wide range of features, some users may find the pricing to be high, and the lack of native integrations can be frustrating. Additionally, the transition from Autopilot to Ortto can be challenging, with users reporting confusion and occasional technical issues. Overall, Ortto is a powerful tool for businesses looking to improve their email marketing and customer engagement strategies, but it requires a time investment to fully master its capabilities.

Pros

Easy setup, intuitive visual journey builder, and excellent customer support.
Amazing customer support response time via live chat, making it a standout for SaaS companies.
Userfriendly interface, making it easy to set up and use for both new and experienced users.
Streamlines marketing automation processes, automating email conversations and saving time.

Cons

Cost per contact rather than per email sent can be expensive for brands with a large subscriber base.
Limited integration with other platforms, which can make it challenging to use with other tools.
Sometimes data can take a long time to refresh, which can be frustrating for users.

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