AiTrillion vs Customer.io in February 2026

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AiTrillion

Marketing Automation Software

4.9 50 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io

Marketing Automation Software

4.6 308 user ratings

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Overview

Description	AiTrillion is a platform that helps users drive their sales and increase their customer engagement. The platform is an all-in-one sales accelerated AI-driven automated marketing platform for eCommerce sellers. It allows users to create stunning email marketing campaigns, automatically personalize subject lines and campaigns for each recipient to improve open rates and click-through. The platform enables sellers to engage with their customers on multiple facets with a loyalty program. It also lets users' turn customer content into sales by collecting and leveraging ratings, reviews, and Q&A with powerful review widgets. Users can reach their customers even when they are not online by letting them deliver messages directly to their desktop and mobile. AiTrillion allows sellers to showcase widgets like related products, new arrival, trending products anywhere in the store. It also helps in customer engagement through Newsletter, Abandoned cart, Exit intent, and other similar features. It classifies discrete groups of customers with a high degree of accuracy based on demographic, behavioral and other indicators. Read more	Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more
Pricing Options	Free Trial Available Starts at $15.00. Offers Custom plan.	Free Trial Available Starts at $100.00. Offers Custom plan.
SW Score & Breakdown	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 74% Momentum 64% Popularity 84%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 74% Popularity 87%
SaaSworthy Awards	Not Available	# 10 Fastest Growing # 15 Most Popular

Features

Total Features	6 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.9/5 50 user ratings	4.6/5 308 user ratings
Rating Distribution	Excellent 94% Very Good 4% Average 2% Poor 0% Terrible 0%	Excellent 67.2% Very Good 27.3% Average 3.6% Poor 0.3% Terrible 1.6%
Review Summary	Not Available	Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.
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Pricing

Pricing Options	Free Trial Available Starts at $15.00. Offers Custom plan.	Free Trial Available Starts at $100.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth $15.00 $19.00 per month Advanced $167.00 $199.00 per month Premium Custom Enterprise Custom	Essentials $100.00 $100.00 per month Premium Custom Enterprise Custom
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