EngageBay vs Iterable in December 2025

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

EngageBay

Marketing Automation Software

4.8 907 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iterable

Marketing Automation Software

4.5 793 user ratings

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Overview

Description	Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses. Read more	Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more
Pricing Options	Free Trial Not Available Starts at $11.95. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 63% Popularity 89%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 62% Popularity 83%
SaaSworthy Awards	# 8 Fastest Growing # 6 Most Popular	# 10 Highly Rated # 16 Fastest Growing

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.8/5 907 user ratings	4.5/5 793 user ratings
Rating Distribution	Excellent 84.8% Very Good 13.3% Average 1% Poor 0.1% Terrible 0.8%	Excellent 58.8% Very Good 32.5% Average 6.3% Poor 1.3% Terrible 1.1%
User Sentiments	Exceptional Customer Support, Affordable Pricing, Ease of Use, Comprehensive Marketing Features Limited Landing Page Templates, Occasional Technical Issues/Bugs, Lack of Extensive Documentation, Limited Native Integrations	Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations
Review Summary	Overall, users praise EngageBay for its user-friendly interface, ease of use, and comprehensive features. They appreciate the ability to manage multiple aspects of their marketing and sales processes from a single platform. Many users also highlight the affordability and value for money that EngageBay offers. However, some users have expressed concerns about the occasional bugs and glitches, as well as the need for improved customer support responsiveness. Additionally, some users have suggested the need for more in-depth analytics and reporting capabilities.	Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.
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Pricing

Pricing Options	Free Trial Not Available Starts at $11.95. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	All-in-One Free Free All-in-One Basic $13.79 $14.99 per user / month All-in-one Growth $45.99 $49.99 per user / month All-in-One Pro $91.99 $99.99 per user / month Marketing Free Free Marketing Basic $11.95 $12.99 per user / month Marketing Growth $45.99 $49.99 per user / month Marketing Pro $73.59 $79.99 per user / month CRM & Sales Bay Free Free CRM & Sales Bay Basic $11.95 $12.99 per user / month CRM & Sales Bay Growth $45.99 $49.99 per user / month CRM & Sales Bay Pro $73.59 $79.99 per user / month Service Bay Free	Iterable Custom
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