Funnelll vs Listrak in April 2026

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Funnelll

Marketing Automation Software

5 2 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Listrak

Marketing Automation Software

4.6 273 user ratings

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Overview

Description	Funnelll enables its users to unlock data from the journey of customers in order to optimize marketing campaigns for conversions and sales rather than traffic. The software allows its users to link their analytics and add accounts with ease to share data. Users can set up conversion tracking between their website and accounts with no coding required. One can use conversion tracking data to optimize their marketing campaigns for driving sales. Funnelll enables its users to select the elements to track on their website with no need to maintain or add tracking codes. The software is a one-stop medium to set up, optimize, and monitor the marketing funnels across the tools used by the user. One can track user actions like view pricing, add an item to the cart, or checkouts, and hence use this data to run advertisement campaigns optimized for driving tracked actions. Funnelll allows its users to re-engage customers to complete abandoned operations and get new leads with a high potential to convert. Read more	Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue. Read more
Pricing Options	Free Trial Available Starts at $24.99. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 66% Momentum 61% Popularity 71%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 80% Momentum 67% Popularity 86%
SaaSworthy Awards	Not Available	# 12 Most Popular # 20 Highly Rated

Features

Total Features	7 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	5/5 2 user ratings	4.6/5 273 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 74% Very Good 20.9% Average 1.1% Poor 1.8% Terrible 2.2%
Review Summary	Not Available	Listrak users consistently praise its powerful email marketing automation and robust reporting capabilities. They find the platform easy to use, with a drag-and-drop interface making it accessible even for non-coders. The customer service and account management teams are highly regarded for their responsiveness, knowledge, and strategic guidance. However, some users mention limitations in the SMS platform and a learning curve associated with automation features. While the platform's user interface is generally positive, some find it dated and could benefit from a modernization.
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Pricing

Pricing Options	Free Trial Available Starts at $24.99. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Community Free Starter $24.99 $24.99 per month Accelerator $299.99 $299.99 per Site	Listrak Custom
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