Emarsys

About Emarsys

Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

80%
Momentum

64%
Popularity

83%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

Emarsys Awards

# 16 Most Popular Software Marketing Automation Software
Q2 2023

Emarsys Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Emarsys Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Emarsys Custom

Features

AI Marketing
Personalization
Customer Data
Marketing Automation
Omnichannel Marketing
Customer Loyalty
Strategies and Tactics
Reporting and Analytics
Technology Integrations

Disclaimer: The pricing details were last updated on 07/01/2025 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Emarsys Reviews

User Rating

4.5/5 (Based on 438 Ratings)

Rating Distribution

Excellent
61%
Very Good
32%
Average
4.1%
Poor
2.1%
Terrible
0.9%

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Review Summary

Emarsys user reviews highlight a platform packed with features, particularly for email marketing and customer segmentation. Users appreciate its robust automation capabilities, detailed analytics, and intuitive interface, which simplifies campaign management. However, some find the learning curve steep, with issues regarding data accessibility, reporting flexibility, and occasional functionality errors. The platform's dedication to innovation and its commitment to customer support, offering training and personalized guidance, are consistently praised. While Emarsys boasts impressive features, its complexity and potential for user confusion, alongside its pricing structure, remain areas for improvement.

Pros

Emarsys offers a wide range of features for targeted and personalized marketing.
Emarsys boasts intuitive userfriendliness, making it easy to set up email campaigns and automation flows.
Emarsys empowers businesses to deliver highly targeted and personalized campaigns through its intricate automation and segmentation capabilities.

Cons

Emarsys' setup and configurations can be confusing due to the naming and organization of features.
Emarsys lacks the ability to pinpoint a customer's journey progression, limiting insights into customer activity.
Emarsys' web channel campaigns are limited in their functionality and options.

AI-Generated from the text of User Reviews

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