Marketing 360 vs Captavi Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing 360

Marketing Automation Software

4.4 138 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Captavi

Marketing Automation Software

4.7 30 user ratings

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Overview

Description	A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed. Read more	Captavi Platform helps companies cross the great divide between casual buyers and loyal customers by converting leads and referrals with ongoing personalized dialogue and value-based information delivery across multiple channels: web, mobile, email, tradeshow kiosks, and tablets. SaaS 5-in-1 integrated online marketing platform with SaaS CMS (Web Content Management System), Mobile Web App Development, CRM, Email Marketing System, and Online Event Registration. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $175.00.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 73% Momentum 65% Popularity 93%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 74% Momentum 61% Popularity 73%
SaaSworthy Awards	# 19 Most Popular # 8 Fastest Growing	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.4/5 138 user ratings	4.7/5 30 user ratings
Rating Distribution	Excellent 74.6% Very Good 8.7% Average 4.3% Poor 2.2% Terrible 10.1%	Excellent 80% Very Good 13.3% Average 6.7% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $175.00.
Pricing Plans Monthly Plans Annual Plans	Marketing360 Suite Custom	Starter $175.00 $175.00 per month Growth $240.00 $240.00 per month Power $495.00 $495.00 per month Enterprise $695.00 $695.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Marketing 360 Alternatives	View All Captavi Alternatives